lansay, FRENCH TOY DESIGNER SINCE 1972

Elie and Esther Azoulai founded Lansay in 1972. The brand immediately garnered recognition with the launch of its classic portable record player.

The 1980s were marked by the launch of many electronic games by Lansay: Puck Monster, Galaxy Invader 1000 and the LCD Pocket Jeu series, the first Game & Watch video game consoles.

Baby Talk was born in 1985. It was a real revolution, as it was the first talking doll! Another novelty came in the form of FlashBall, a game that had its own Hollywood cast, with its advert featuring a young Brad Pitt!

The early ’90s were marked by a change of identity, with the original blue logo swapped out for a red one. During that period, electronic organizers appeared, in which people could write down their secrets, licensing for Disney’s The Lion King was booming, and the muscle-bound motorcycle riding Biker Mice were sparking stories in the minds of children.

Those years saw thousands of Spinning Sky Dancers take flight, thanks in particular to a partnership with McDonald’s for its Happy Meals. At the same time, the more down-to-earth Jojo’s, colourful, collectible monsters, were invading playgrounds.

The 2000s were the years of game shows and music reality TV shows. Lansay kept apace with that trend, most notably with its board game inspired by Who Wants to be a Millionaire?, which topped the toy sales charts for 2001, and the lighted sing-along Star Academy microphone. Baboon was a trailblazer on the interactive soft toy market: it could count, talk and move its head!

At the cinema, the saga of Arthur and the Invisibles enthralled young children, who then wanted to reproduce the stories using the action figures developed by Lansay. In parallel, Lansay went back to its roots, electronic games, with the Pacman Tivipad mini-console. And of course, we can’t forget the smash hit that was Totem Infernal, with its five spinning tops to stack up… and if you were successful, you had a chance to star in its next television advert!

In 2010, Lansay developed Fabrikid, a new building game that won the kids’ choice award at Kidexpo. Blopens, the brand that lets you create amazing drawings with airbrush effects, also took off around then. Fans of board games were not forgotten, with the launch of Logo, Best of TV and the re-release, the following year, of Mysteries of Old Peking.

In 2015, Lansay modernized its image with a new logo and a new audio identity. This period marked the beginning of a new strategy of supporting its private labels with expanded collections and ranges like Pixelo, Mini-Délices and Cutie Stix. 

During this time, Lansay has pursued its strategy, re-releasing classic toys and games like Inheritance Race, My Baby Tumbles, Totem Infernal and the Sky Dancers. Lansay is celebrating its 50th anniversary in 2022, an important milestone that has some surprises in store for you!